Tanglewood Guitar Company Ltd is fully committed to respecting your privacy and protecting any information you provide. We only use the information you provide to process orders you may place at tanglewoodguitars.co.uk, notify you when important changes are made to our service. We will not pass your details to third parties for marketing or research purposes. Please note that we may retain any data that you provide on this website. Such contact details and data may be used to contact you to enquire why you did not complete your registration.
1. What Information We Collect from You
Our primary goal in collecting personal information from you is to provide you with a smooth, efficient, and personalised experience while using our website. This allows us to provide services and features to meet and exceed your needs and to customise our service to make your experience easier and quicker.
We automatically track certain information about you based upon your behaviour on our site. We use this information to do internal research on the interests and behaviour of our users to better understand and serve them.
When you access our Websites via any means or make a purchase through the Website, we may collect, store and use certain of your personal information in line with this policy. To make a purchase on the Websites, we ask for your:
Phone contact details
When you make a purchase, our payment service providers will also collect and process your credit card or other payment details. If you contact us, we may also keep a record of that correspondence.
We may also collect data relating to your visits to the Websites that cannot identify you but records your use of our Websites including, for example, details of how long you have used the Website and Content for.
In line with current cookie regulations, we may also collect your computer’s IP address in order to help us tailor the service to your location.
Finally, we may receive information about you from third parties (such as credit reference agencies) who are legally entitled to disclose that information.
2. Where, How and for How Long we store your Personal Data
Unfortunately, the transmission of information via the internet is not always completely secure. Although we will do our best to protect your Personal Data, we cannot guarantee the security of your information before transmition to our Website; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
We only use information you provide to process orders you may place at Tanglewoodguitars.co.uk. We will keep this information as long as it is necessary under EU and national consumer rights regulation or until relevant storage requirements from financial and tax authorities expire. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
3. How we Use the Information that we Collect from You
We use the information collected from you to process your order. By submitting an order your personal details will be shared with the sales, customer service and warehouse fulfilment teams at Tanglewood. We also need to share your data with the relevant third-party courier companies to deliver the order to your choose delivery address.
Our legal basis for collecting and using the personal information described above will depend on the personal information concerned and the specific context in which we collect it. However, we will normally collect personal information from you only:
Where we have your consent to do so
Where we need the personal information to perform a contract with you, or
where the processing is in our legitimate interests and not overridden by your rights
In some cases, we may also have a legal obligation to collect personal information from you. If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as the possible consequences if you do not provide your information). Similarly, if we collect and use your personal information in reliance on our legitimate interests (or those of any third party), we will make clear to you at the relevant time what those legitimate interests are.
We may also use your anonymised data to analyse customer activity, trends, and look at improving the customer experience and processes moving forward.
To Whom and why we might disclose your information
Tanglewood will never sell your data to any third party. But we may disclose your personal information to third parties when permitted by law including:
(a) with your consent.
(b) to our suppliers in order for them to help us provide our services to you, this includes:
Couriers and other logistic partners that provide the delivery of goods to you
Our provider of customer relationship management services (which allows us, for example, to send personalised email communications to you)
Our provider of file storage and management services if you email us directly
Our payment services provider when you make a purchase to process your payment
Our customer service software if you contact our support team
These suppliers’ use of your personal data may be subject to their own privacy policies, which are available on their websites, and which we suggest you familiarise yourself with in the relevant circumstances set out above.
(c) if we are under a duty to disclose or share your information in order to comply with any legal obligation, or in order to enforce or apply our Terms and other agreements; or to protect our rights, property, or safety, our users, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.
4. Your Rights under the Data Protection Laws
You have certain rights under the Data Protection Laws, including:
The right at any time to withdraw your consent to our processing of your Personal Data.
The right to be told what Personal Data we hold about you on our database and how we process that data
The right to request that we provide you with a copy (in a commonly used electronic format) of all the Personal Data that we hold about you. Unless you make repeated requests, we will not charge a fee for providing you with a copy of this data
The right to request that we correct any inaccurate or incomplete Personal Data that we hold about you
The right to request that we irretrievably delete all Personal Data that we hold about you (the so-called “right to be forgotten”). Note that there are limited circumstances in which we are legally entitled to refuse to comply with this request
The right to request that we transmit all the Personal Data that we hold about you (in a structured, commonly used and machine-readable form) to another organisation’s IT environment. Note that we are only legally obliged to comply with this request if it is technically feasible for us to do so
5. Links to other Websites
Our Website may contain links to enable you to visit other websites which may be of interest. However, once you have used these links to leave our Website, we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites. You should exercise caution and look at the privacy statement applicable to the website in question.
6. Your Consent
We use a number of different cookies on our site. If you do not know what cookies are, or how to control or delete them, then we recommend you visit http://www.aboutcookies.org for detailed guidance.
The following describes the cookies we use on this site and what we use them for. Currently we operate an ‘implied consent’ policy which means that we assume you are happy with this usage. If you are not happy, then you should either not use this site, or you should delete Tanglewood cookies having visited the site, or you should browse the site using your browser’s anonymous usage setting (called “Incognito” in Chrome, “InPrivate” for Internet Explorer, “Private Browsing” in Firefox and Safari etc…).
Data Protection Service
You can obtain further information about data protection and privacy laws by visiting the Information Commissioner’s website at: https://ico.org.uk/for-the-public/.